Privacy policy
PRIVACY POLICY
Last updated: September 1, 2026
Fincent Enterprises LLC, doing business as West End Rd (“West End Rd,” “we,” “us,” or “our”), operates this store and website, including the related information, content, features, tools, products, and services offered through westendrd.com (collectively, the “Services”). The Services are powered by Shopify, which enables us to provide our online store and related services.
This Privacy Policy describes how we collect, use, and disclose personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. For purposes of applicable data-protection law, Fincent Enterprises LLC is the controller of personal information collected through the Services, except where another party is identified as an independent controller.
Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understand the practices described in this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, use, or disclosure of personal information, this Privacy Policy controls.
PERSONAL INFORMATION WE COLLECT OR PROCESS
“Personal information” means information that identifies you or can reasonably be linked to you or another person. It does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to an individual.
Depending on how you interact with the Services, where you live, and the features you use, we may collect or process the following categories of personal information:
• Contact information, including your name, billing and shipping addresses, phone number, and email address.
• Payment and financial information, including payment-card details, transaction details, payment method, and payment confirmation. Payment information may be collected and processed directly by Shopify or another payment provider rather than stored by us.
• Account information, including your username, password, preferences, and settings.
• Transaction and commercial information, including products you view, place in your cart, save, purchase, return, exchange, or cancel, as well as your order history and shopping preferences.
• Communications, including information you provide when you contact customer support, submit a return request, participate in a survey or promotion, or otherwise communicate with us.
• Device information, including information about your device, browser, network connection, IP address, operating system, and other unique identifiers.
• Usage information, including how and when you access, navigate, and interact with the Services, advertisements, and communications.
• Marketing and preference information, including your communication preferences and interactions with marketing messages.
SOURCES OF PERSONAL INFORMATION
We may collect personal information from the following sources:
• Directly from you, including when you browse or use the Services, create an account, place or return an order, subscribe to communications, or contact us.
• Automatically through the Services, including from your device and through cookies, pixels, and similar technologies.
• From service providers, including Shopify, payment processors, analytics providers, customer-support providers, fulfillment partners, and shipping carriers.
• From business and marketing partners or other third parties, where permitted by law.
HOW WE USE PERSONAL INFORMATION
Depending on how you interact with us and which Services you use, we may use personal information to:
• Provide, operate, tailor, and improve the Services.
• Process payments and fulfill, ship, return, exchange, cancel, and refund orders.
• Create and manage customer accounts and remember customer preferences.
• Communicate about orders, accounts, customer-support requests, policy updates, and other service-related matters.
• Send marketing and promotional communications when permitted by law and consistent with your choices.
• Personalize the Services and measure, tailor, and improve advertising and marketing.
• Detect, investigate, and respond to suspected fraud, security incidents, unlawful activity, or violations of our terms and policies.
• Protect the Services, our customers, our business, and other persons.
• Comply with legal obligations, respond to valid legal process, enforce agreements, establish or defend legal claims, and participate in legal proceedings.
• Carry out another purpose disclosed to you when the information is collected or for which you provide consent.
LEGAL BASES FOR PROCESSING
Where applicable law requires a legal basis, we process personal information based on one or more of the following:
• Performance of a contract, including processing and fulfilling an order or providing requested customer support.
• Our legitimate interests, including operating and improving our business, securing the Services, preventing fraud, understanding customer use, and marketing our products, provided those interests are not overridden by your rights.
• Your consent, including where required for certain marketing communications, cookies, or advertising activities. You may withdraw consent at any time, although withdrawal does not affect prior lawful processing.
• Compliance with a legal obligation or protection of vital interests.
COOKIES AND SIMILAR TECHNOLOGIES
We and our partners, including Shopify, may use cookies, pixels, and similar technologies to operate the Services, remember preferences, understand use, measure performance, prevent fraud, personalize experiences, and support marketing and advertising.
Where required, nonessential cookies and similar technologies will be used only after you provide consent. You may manage available choices through the cookie-preferences link or banner displayed on the Services. You may also configure your browser to block or delete cookies, although doing so may affect the availability or operation of certain features.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information for legitimate purposes and subject to this Privacy Policy, including:
• To Shopify, vendors, and service providers that perform services on our behalf, such as hosting, IT services, payment processing, fraud prevention, data analytics, customer support, cloud storage, fulfillment, returns, and shipping.
• To business and marketing partners that help us provide, measure, personalize, or advertise the Services. Those partners may use information according to their own privacy notices.
• When you direct or consent to a disclosure, including when you use social-media widgets, login integrations, or other third-party features.
• To professional advisers, insurers, auditors, and financial institutions as reasonably necessary to operate and protect our business.
• In connection with an actual or proposed business transaction, such as a merger, financing, acquisition, reorganization, bankruptcy, or sale of assets.
• To comply with applicable law or valid legal process, enforce our terms or policies, investigate suspected violations, or protect the rights, property, and safety of West End Rd, our customers, or others.
We do not sell personal information for money. However, depending on the technologies and advertising services used, certain disclosures of identifiers, device information, or internet activity to advertising or marketing partners may be considered a “sale,” “sharing,” or use for “targeted advertising” under some privacy laws. Where those laws apply, you may opt out as described below.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for us and for you. Information submitted through the Services will be transmitted to Shopify and may be shared with third parties located in countries other than where you reside.
To learn more about Shopify’s processing practices, please review the Shopify Consumer Privacy Policy at:
https://www.shopify.com/legal/privacy/app-users
Depending on where you live, you may exercise certain rights relating to information processed by Shopify through the Shopify Privacy Portal at:
https://privacy.shopify.com
TARGETED ADVERTISING AND DATA-SHARING CHOICES
Depending on your location, you may have the right to opt out of the sale or sharing of personal information or its processing for targeted advertising. Where available, you may exercise that choice using the “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” or data-sharing opt-out link displayed in the footer of the Services. You may also contact us at care@westendrd.com.
Where required by applicable law and supported by our systems, we process recognized opt-out preference signals, such as Global Privacy Control, as a request to opt out for the browser or device sending the signal.
THIRD-PARTY WEBSITES AND LINKS
The Services may contain links to websites or online platforms operated by third parties. If you follow a link to a service that we do not control, review that party’s privacy and security practices. We are not responsible for the privacy, security, accuracy, or reliability of third-party services. Information posted in public or semi-public areas, including third-party social networks, may be viewable and used by others.
CHILDREN’S PERSONAL INFORMATION
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are a parent or guardian and believe a child has provided personal information to us, contact us at care@westendrd.com to request deletion.
We do not have actual knowledge that we sell or share, as those terms are defined by applicable law, the personal information of individuals under 16 years of age.
SECURITY AND RETENTION
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security measure is perfect or impenetrable, and we cannot guarantee absolute security. Information sent through insecure channels may be vulnerable while in transit, so please do not send sensitive payment or account credentials by email.
We retain personal information for as long as reasonably necessary to maintain your account, provide the Services, complete transactions, comply with legal and accounting obligations, resolve disputes, prevent fraud, and enforce agreements. The retention period varies depending on the nature of the information, why it was collected, legal requirements, and operational needs. We delete or de-identify information when it is no longer reasonably necessary, subject to applicable law.
INTERNATIONAL TRANSFERS
We may transfer, store, and process personal information outside the country where you live. Where required, transfers from the European Economic Area or United Kingdom will rely on recognized safeguards, such as adequacy decisions, the European Commission’s Standard Contractual Clauses, the applicable UK transfer addendum or agreement, or another lawful transfer mechanism.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the following rights concerning your personal information:
• Access or knowledge: the right to request access to personal information we maintain about you.
• Deletion: the right to request deletion of personal information, subject to legal exceptions.
• Correction: the right to request correction of inaccurate personal information.
• Portability: the right to receive certain personal information in a portable format and, in some circumstances, request its transfer to another party.
• Restriction or objection: the right to restrict or object to certain processing.
• Withdrawal of consent: the right to withdraw consent where processing is based on consent.
• Opt out: the right to opt out of certain sales, sharing, targeted advertising, or profiling, where applicable.
• Appeal: the right to appeal a decision we make concerning a privacy request, where provided by law.
These rights are not absolute and may apply only in certain circumstances. We may decline a request where permitted by law.
You may exercise applicable rights by emailing care@westendrd.com or by using a privacy-request or opt-out method displayed through the Services. We may need to verify your identity before completing a request. Where permitted, you may authorize an agent to submit a request on your behalf; we may require proof of that authorization and direct verification from you.
We will not discriminate against you for exercising an applicable privacy right. We will respond within the period required by applicable law. If we deny a request and your jurisdiction provides a right to appeal, you may appeal by replying to our decision or emailing care@westendrd.com with the subject line “Privacy Appeal.”
You may unsubscribe from promotional emails at any time using the unsubscribe link included in those messages. Opting out of marketing does not prevent us from sending nonpromotional messages relating to orders, accounts, security, or other transactions.
COMPLAINTS
If you have a complaint about how we process personal information, contact us at care@westendrd.com. Depending on where you live, you may also have the right to lodge a complaint with your local privacy or data-protection authority.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on the Services, update the “Last updated” date, and provide additional notice when required by law.
CONTACT US
Fincent Enterprises LLC, doing business as West End Rd, is responsible for this Privacy Policy.
For questions about our privacy practices, to exercise an available privacy right, or to submit a complaint, contact:
Email: care@westendrd.com
Website: https://westendrd.com